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Sep 1 / Dale Harris

Why Lower Income Mobile Consumers Changing to iPhone

According to report of the comScore, though more than $100,000 per year is earned by 43 percent of the iPhone users, but the strongest users of the iPhone 3G are coming from those who earn less than the median household income.

The 48 percent growth in the users of the iPhone are coming from those who earn the money from $25000 to $50000 per year. The 46 percent of the growth in users of the iPhone are coming from people who earn the money from $25000 to $75000. If we compare this growth rate with growth rate of earning more than $100000 then we can say that lower income people are using iPhone more than higher income people, according to report of comScore. Iphone is transformed by multiple digital devices and services to a practical communication and entertainment device.

News and information is accessed through mobile browser by people who have the income from $25000 to $50000, using of iPhone by such people grew by five percent. The overall growth is three percent, according to comScore report. There is a seven percent of growth in users who use e-mail through the mobile and give percent of the growth in users who use mobile for the purpose of music consumption. These users who have income from $25000 to $50000 per year.

According to this data the users of internet and email and music through mobile device with low income are increasing, means mobile subscribers are changing to their mobile devices to access certain things.

According to report of comScore, Smartphones, and iPhone are single devices but there are multiple uses like communication, entertainment to satisfy the demands of the people. So that is why mobile subscribers are using them, especially lower income mobile subscribers.

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