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Tag: Marketing and Advertising

Understanding Rich Media

Rich media is also known as Interactive media. It refers to products or services on computer based systems which respond to the actions of the user by presenting the content like games, audio, video, animation, graphics, text, etc. The ads based on the rich media contain video or images for user interaction. How it works?: […]

Objectives of Online Advertisement

The main objectives of online advertisements are identification, attention, interest, desire and action. In order to create a marketing strategy, a marketer should first know what actually is he offering. Then, he needs to identify the target customers for his product. After identifying the customers, the marketer should catch the attention of the customer, create […]

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