Blogs generally refers to publishing one’s own records, opinions, experiences, advices and evaluations. This trend originally started as a hobby in order to share written works like prose and poetry and later took the form of giving information, evaluations, advices and experiences. These blogs went to become popular with lots of people reading these and commenting and appreciating it, reverting back with their opinions. In this way blogs became a popular platform in order to exchange information and other works and soon these blogging sites began to attract heavy traffic.
High traffic sites are always ideal for promotion work. Hence, blogging became a marketing strategy for promoting the websites. In this way blogging became integrated feature of most of the commercial websites as part of online marketing strategy. It is interesting to know that most of the fortune 500 companies resort to blogging on their websites in order to attract traffic and generate customer confidence.
Blogging helps in creating organic or natural search results. Hence it is a widely regarded SEO technique. Blogging is helpful to business entities in many ways. Some of these ways will be discussed below.
Benefits of blogging for business
When people search for product information, search engines provide them with results. Company websites which have a blog rank better than other websites. Blogs give information to the customers which they can use for getting information of a product, how to choose a product and working of a product. These things are aimed at helping a prospective customer to make a choice. These things help in creating goodwill in the customer community and builds brand preference and confidence in them. Such people tend to make a purchase and associate with a brand for longer term.
Blogging is a sure thing that exposes the brand and products to a variety of customers over the globe. Blogging helps in increasing the number of pages of a website. Increased number of pages is regarded as a white hat technique and regarded as a good practice in SEO. Adding a lot of fresh content creates uniqueness over the internet and improves the search results. It is advisable to update the website time to time by adding new and fresh content. The sites which are updated regularly comply with the search engine algorithms and generate good rankings in search engine result pages.