Google helps small businesses be visible to many people so that they can be easily searched online. Businesses can put themselves easily on the Web, which is an excellent marketing option for small businesses. This article discusses the importance of search engine Google to small businesses.
Importance of Google
The following points will make you understand why Google is important for for small businesses.
- Google makes all the information available at one place: One of the importance of Google places is that, it makes all the information of the business available at one place, thus the customers can easily access information through internet, even if your company is not having a website.
- Improves search engine page rankings: With the help of Google places, your business can be at top in search engine page results.
- Your business can be easily found on Google maps: Google places marks your business on Google maps that give the exact location of your business to the customers. They can easily find you without much efforts.
- Cost effective: One of the main reasons why Google is important for small businesses is that, it provides you with free service. It will not be sensible and worth spending lot of money on billboards, print adds, etc. With the help of Google, small businesses can advertise in a given locality to their potential customers.
How to make best use of Google?
The following points help you in making best use of Google.
- Using keywords: Make proper use of keywords for creating an impressive description for your product or service which will be appealing to your customers. It is better to avoid overusing of keywords as this can lower your search engine rankings.
- Adding images and videos: Businesses that are listed on Google are allowed to add about 10 images and 5 videos which will be free of cost. Making best and possible use of this service can help you in finding new customers.
- Google page for every location: If your business is having different branches at different locations, see to it that each of these branches has a separate Google page along with address and contact number. If the business is having only one branch, but is offering services in different areas, create a single page and then list the areas.
- Encouraging reviews: It is a better idea to ask your customers for reviewing and rating your services on Google. If you have high ratings you are able to get more customers.
Making use of Google can be a good tool for growing small businesses. If your business has not started with this service, you are missing out the powerful marketing tool.